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Section 5 | Thriving in DaleNation
Thriving in DaleNation

Beyond our DNA, thriving in DaleNation requires understanding what we believe and our expectations around how you show up to your work every day. These beliefs and expectations give you another window into who we are as DaleNation. It’s what we manage to as you embark on, commit to, and expand your career path within your company.

What We Believe

DaleNation thriving together
We believe in co-creation: the power derived from true relationship and the journey of designing and building something great.
We believe in the interplay between trust and transparency: we unveil our process, our budgets, our progress, our achievements, our mistakes — all of it — throughout our client relationships — 24/7.
We believe in quality that is derived from skill and getting the job done right: we take pride in our ability to hire and retain the best people and equipping those people with what they need to succeed.
We believe in the promise of healthy family: the give and take, the care and support, the personal relationships, the creative and vital energy, the mutual respect with which we treat each other and our clients and partners.
We believe in safety: safety derived from proper planning, technical skill, risk management, well maintained equipment, a properly trained and certified workforce and a team approach that looks out for the health and wellbeing of the project and people involved.
We believe in communication that is honest, open, direct, respectful and in the best interests of our teammates, clients and partners.
We believe in innovation that is in service to quality and efficiency. Not innovation for innovation’s sake — rather, wisely considered well implemented approaches.
We believe in people and our culture — DaleNation — which are foundational to our success today and moving forward building the future together.

Our Expectations

When you show up for work, we expect you to:

Be an Owner of Our Future
Inhabit the state of being we aspire to in our vision and mission. Risk something. Be solutions oriented. Be fearless in your proposals. Be excellent on the job knowing your backed by a company that is beloved and most wanted in our industry.
Be a Great Sibling
We’re a family, so be there for each other. Avoid toxicity and dysfunction. See your teammates for who they are. When we are unafraid to care and to deliver our knowledge, we activate our expertise into each other’s lives and in turn, we fulfill our promise.
Be Authentic
When we are real with each other and our clients, we develop a culture of deep, team-wide and customer satisfaction. No BS. Be real.
Be Honest
Share your full scope of skill and expertise. Take responsibility, knowing that here, no one need hide or fear getting into trouble. Be transparent: Show your work. Share your work. Also, be trustworthy. Make your word count. Back it with action.
Be Innovative
Shed beliefs about the old ways of getting things done. Wonder about what could be. Stay current. Be insatiably curious about what’s next in your industry. Share your curiosity and your findings with each other.
Be Focused on Embodying Our Approach
Remain client and project focused; be a connector; facilitate human moments; live transparency; be trusting; be dogged in this pursuit for it can take months and years, and it is the most valuable thing you will do as a member of DaleNation.
Be Wise
When we truly listen and when we communicate with empathy and sit in the shoes of each other, we are in a place of truly understanding one another. When this listening happens, we become wise and can act from a place of true knowledge.
Be Strategic
When we are savvy and can see the big picture, we can plan for it and ensure the success of our work and our client engagements.
Be Respectful
We must first look into the eyes and souls of our clients as equals and advocates doing the good work of equal justice. Doing this will communicate a depth of respect and trust that will serve us over the long haul.
Be Gritty
Work hard. Persevere in difficulty. In the office. In the field. On the job. Do it right. Redo it if it’s not right. Fixate on the quality of the task at hand. Remember it will be here for generations.
Be Collaborative
When we work together in a community of knowledge and experience matched to the desires, longings, fears and hopes of our clients, we ensure the quality of our ourselves, our company, our products and our customer experience.
Be Brave
Take a stand. Have the heart to give voice to the voiceless. Speak up and speak truth to each other, to our clients and to our industry.
Be Yourself
We’re all here because of our shared vision, expertise and desire to empower and assist others. We all bring our unique experience and individuality. You are here for a reason. Be your highest, truest self.
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